Client

Divyanshi Bhola, Makeup Artist

Category

Instagram, Campaign Management

Goal
  • Increase community engagement, followers & run ads to gain bookings for wedding season
  • Focused on three KPI metrics for Instagram: increasing followers, engagement, and running campaigns
Creative Process

  • Optimised & updated the bio on Instagram to create a CTA for bookings, enabling email button for the audience to reach out directly
  • Increased the quality of content by posting reels on trending audios which helped in receiving organic queries for bookings from the target audience
  • Created several top performing posts under community hashtags that led to huge engagement & reach
  • Created custom content for Instagram including photo carousels, videos, and event specific Instagram Stories for lives with top notch makeup brands
  • Launched a brand new Bridal Campaign which delivered the maximum number of likes, shares & saves organically. It also got featured on various wedding planning & bridal pages on Instagram
  • Ran goal specific campaigns to attract conversions for party makeups & bridal bookings
Final Results

  • Generated 150+ organic followers through creative reels on trending audio and fetched a business of Rs. 20,000+ through running campaigns. The organic insights have outperformed in numbers as well.

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