Stuti Sachdeva - Social Media Strategist

Client

Healthy Nspirations, a Nutritionist and Dietician

Social Media, Campaign Management

Goal

Optimise the social strategy, adding content buckets and reels to the feed, increasing followers and running campaigns

Creative Process

Increased the quality of content by adding content hubs like recipes, covid immunity booster drinks, talking about mental health & depression
Interactive stories like quiz, polls & videos every week to keep the audience entertained
Participated in various contests with fellow chefs and food pages to drive engagement and develop brand visibility
Promotional advertising on father’s day with special offers & discounts with the name ‘Pamper the ones who care for you’
Ran campaigns to capture clients for daily meal plans, weight loss plans & PCOD plans

Final Results

The engagement rate rose upto 15% due to interactive stories, also contests & collaborations with fellow pages added to the overall number. A number of meal plan queries were also received from potential clients through the community hashtags and campaign results.