Keitha Naturals, a sustainable skincare brand


Social Media, Campaign Management


  • To create content, increase followers & engagement on Instagram & Facebook
  • Focused on 3 KPIs for both platforms: increasing follower count, potential reach and amplification rate
Creative Process

  • Researched relevant hashtags for every category of skincare products to include in the caption
  • Proper planning, Keyword research and optimisation of content to reach a wider range of audience organically
  • Curated special hamper posts for topicals like Mother’s Day, Teej Festival, Holi etc
  • Collaborated with influencers to promote their skincare range like Facewash, Shampoo Bars & Ubtan
  • Helped to create content for sustainability & environmentalism, for which the brands takes a firm stand
  • Collaborated with environment friendly brands like Verth India to increase sales & captivate the target audience for brand visibility
Final Results

  • Generated strong numbers of follower count, engagement rates through influencer & brand collaborations which ultimately led to a high amplification rate which shows the audience were associated with the brand throughout.

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