Stuti Sachdeva - Social Media Strategist

Client

Keitha Naturals, a sustainable skincare brand

Social Media, Campaign Management

Goal

To create content, increase followers & engagement on Instagram & Facebook
Focused on 3 KPIs for both platforms: increasing follower count, potential reach and amplification rate

Creative Process

Researched relevant hashtags for every category of skincare products to include in the caption
Proper planning, Keyword research and optimisation of content to reach a wider range of audience organically
Curated special hamper posts for topicals like Mother’s Day, Teej Festival, Holi etc
Collaborated with influencers to promote their skincare range like Facewash, Shampoo Bars & Ubtan
Helped to create content for sustainability & environmentalism, for which the brands takes a firm stand
Collaborated with environment friendly brands like Verth India to increase sales & captivate the target audience for brand visibility

Final Results

Generated strong numbers of follower count, engagement rates through influencer & brand collaborations which ultimately led to a high amplification rate which shows the audience were associated with the brand throughout.