Nubra Life, an organic grocery brand


Social Media, Website Conversions


  • To increase engagement, followers & content interaction on Instagram & Facebook
  • To increase the sales on website through ad campaigns on social media and search engine marketing
  • Focused on various KPI metrics for Facebook & Instagram: audience growth rate, reach, social share of voice, average engagement rate, conversion rate and cost per click (CPC)
Creative Process

  • Connected with current and possible clients on Instagram to increase follower and post engagement
  • Activated our key accounts and other industry influencers through shared posts, comments and tags
  • Worked with vendor photographers and video producers to create new imagery to connect the audience with the foundation of the brand (Nubra Valley)
  • Created several posts under trending hashtags & topicals that resonate with the brand and captivated a larger audience to our page
  • Built content for Instagram including photo carousels, videos, and increased the content hubs with product specific reel series every week
  • Created Instagram contest and giveaway to assist in marketing campaign & drive engagement
  • Gathered direct leads for sales through social media campaigns & search engine marketing
  • Newsletter Marketing by creating engaging templates for promoting exciting offers on Christmas & New Year
Final Results

  • Generated huge number of followers through organic, paid & earned media, engagement rate was also increased through contests & giveaways. Overall the social media strategy proved to be effective and led to actionable outcomes for the brand.

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