Stuti Sachdeva - Social Media Strategist

Client

Nubra Life, an organic grocery brand

Social Media, Website Conversions

Goal

To increase engagement, followers & content interaction on Instagram & Facebook
To increase the sales on website through ad campaigns on social media and search engine marketing
Focused on various KPI metrics for Facebook & Instagram: audience growth rate, reach, social share of voice, average engagement rate, conversion rate and cost per click (CPC)

Creative Process

Connected with current and possible clients on Instagram to increase follower and post engagement
Activated our key accounts and other industry influencers through shared posts, comments and tags
Worked with vendor photographers and video producers to create new imagery to connect the audience with the foundation of the brand (Nubra Valley)
Created several posts under trending hashtags & topicals that resonate with the brand and captivated a larger audience to our page
Built content for Instagram including photo carousels, videos, and increased the content hubs with product specific reel series every week
Created Instagram contest and giveaway to assist in marketing campaign & drive engagement
Gathered direct leads for sales through social media campaigns & search engine marketing
Newsletter Marketing by creating engaging templates for promoting exciting offers on Christmas & New Year

Final Results

Generated huge number of followers through organic, paid & earned media, engagement rate was also increased through contests & giveaways. Overall the social media strategy proved to be effective and led to actionable outcomes for the brand.